20 REASONS WHY PAY-PER-VIEW TRAFFIC IS BETTER THAN PAY-PER-CLICK TRAFFIC
INTRODUCTION TO PAY-PER-VIEW (PPV) TRAFFIC. Pay-per-view(ppv) is a unique online advertisin model that allows businesses to pay for their ads based on the number of viiews or impressions, rather than clicks. This form of advertising has gained significant popularity among businesses and marketers due to its potential for high exposure at a comparatively lower cost. PPV advertising operates predominantly through adware networks. When a user download a free software or application, they often agree to receive advertisement in exchange for using the software at no cost. These users are then served with ppv ads in the form of pop-ups, banners or interstitial ads based on their online activities and interests. Unlike pay-per-click ( ppc ) advertising where a user must actively click on an ad to generate revenue for the advertiser, ppv advertising ensures that your ads is seen by the user, thereby increasing brand exposure and awareness. This model is based on impressions, meaning that an ad...